(I wrote this article for D4 Creative Group. Full article posted on D4creative.com)
As marketers we're responsible for a brand's reputation, brand equity and growth. We build campaigns with a call to action in mind and facilitate shared experiences or promote ideas.
However, a large number of marketers tend to focus more on performance results and analysis post campaign instead of during the strategic planning and executing phases. Confidence in measurement platforms that give actionable insight on a daily if not momentary basis, across the following areas should be paramount:
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Labels: KPI, marketing, measuring success, metrics, strategy, web analytics
1/28/2013 05:42:00 PM
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