(I wrote this article for D4 Creative Group. Full article posted on D4creative.com)
It's January again.
And chances are great that you have either already survived the annual marathon of budget-planning sessions or you are currently learning the grim reality of how you are yet again going to achieve "more with less."
Since your "Higher-Ups" are extremely penny-wise these days, you won’t be surprised when they ask how your marketing 'mumbo-jumbo' impacts their bottom line. After all, you can count on the fact, every campaign you are about to undertake must clearly demonstrate an actual return-on-investment – albeit through a database of newly acquired leads, or a method for cross-selling or up-selling to existing customers.
So even if you already have a seemingly bulletproof program in place, how can you increase the likelihood that your program will not fall short?
Read the rest of this article >
Labels: advertising, marketing, ROI
1/24/2013 02:43:00 PM
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