(I wrote this article for D4 Creative Group. Full article posted on D4creative.com)
It has been predicted that by the end of this year that there will be more smart phones on the planet than people. Yet within the marketing goals of many B2B companies in particular, there is an apparent indecisiveness or a hesitancy to apply tactics that reach their customers through mobile channels.
Many marketers still do not launch mobile optimized websites or landing pages as part of their marketing strategy. They seemingly overlook mobile targeted ad units within their media plans. They do not consider the impact of mobile on SEO. They do not largely focus how their promotional emails display within mobile devices. In fact, it seems as if many marketers are downright content with waiting until 'tomorrow' for these tactics...Read the rest of this article >
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