I simply wanted to create a quick post to point out the differences between Social Marketing and Social Media Marketing as I have been hearing them used interchangeably. They couldn't be farther apart.
Social Marketing - Relates entirely to bringing change to cultural or behavioral attitudes/beliefs. These may include environmental initiatives, or no smoking campaigns.
Social Marketing - Social media marketing is the type of marketing that deals with Facebook, MySpace, Twitter, Flickr, Wordpress. By very definition it deals with user-defined media. It relates entirely to the conversation and community of like-minded individuals.
Someone posted a great summary online. Social marketing is defined by objectives. Social media marketing is defined by tools.
Labels: social media marketing
12/14/2008 01:43:00 PM
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