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Measuring Success: Social Media

I measure the success of any web initiative though clear use of metrics. I love analyzing "the numbers" because it gives me further incite into user data that as a marketer I may not have otherwise understood yet alone considered.

In my travels I came across a post by Rachel Happe. In this post she highlights methodologies for measuring social media success.

What I like the most about her proposed series of metrics is that for different individuals there are different types of metrics that should be analyzed. Great post Rachel!

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7/16/2008 06:42:00 AM Subscribe to RSS FeedSubscribe to RSS Feed

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